As a Marketing major at JMU, you’ll learn how organizations attract and retain customers by developing campaigns, building relationships and analyzing the factors that influence purchasing decisions.
Students who are strong communicators, enjoy creative problem-solving and are curious about how people make decisions often choose marketing, especially those who are comfortable working with data, building relationships and turning ideas into actionable strategies.
The program prepares you to develop campaigns, analyze performance and work directly with customers or clients in areas like digital marketing, sales, brand management and market research, where you’ll create and refine messaging, interpret results and adjust strategies based on data.
What you’ll gain:
- The ability to identify target audiences, develop campaigns and adjust strategies based on performance data
- Experience working with customers and clients, building relationships and contributing to sales and revenue growth
- An understanding of how organizations position products, communicate value and compete in the marketplace
- Opportunities to engage in sales-focused learning through the Center for Professional Sales, including participation in regional and national competitions
“The Marketing Department at JMU does an amazing job spurring employee engagement with students that lead to practical and applicable internships which help guide students into full-time careers.”
John McGrinder (‘22), Sales Manager, Gartner
Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.
