Mission
We engage our constituents to invest their talents and resources in support of JMU's mission.
Vision
Our university brand, engagement strategies and division infrastructure elevate the university’s competitiveness and philanthropic giving as a major revenue source for the university.
Core Values
We are deeply committed to INTEGRITY because it is the foundation for trusting relationships.
We value RELATIONSHIPS because people are our most important asset.
We value RESULTS because our success enhances JMU's ability to achieve its mission.
We focus on INSPIRATION because it is crucial for us in fully engaging our constituents with the university.
COLLABORATION matters to us because partnerships are essential to achieve a common purpose.
We insist on continuous expansion as a community committed to active and bold INCLUSION of people from all identity groups.
