Julie Flournoy ('89) pays it forward years after receiving life-changing gift

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SUMMARY: Julie Flournoy’s journey of sisterhood and generosity began when she could no longer afford to attend JMU. After receiving a life-changing gift, she pays it forward through Women for Madison, a testament to the power of women supporting students.


“I was devastated. I thought my time at JMU was over.”

Julie Flournoy still remembers the moment her mother sat her down and told her they couldn’t afford for her to return to James Madison University after her freshman year. The weight of that conversation, the uncertainty of her future—it was a crushing blow. But what happened next changed everything.

Two women Flournoy affectionately refers to as her “fairy godmothers” did something extraordinary—they partnered with Flournoy’s mom to make sure she stayed at JMU. Maggie and Tempy, two older sisters who had been her neighbors, mentors and biggest cheerleaders, provided the funds for her tuition, expressed confidence in her potential, and showed her exactly what it means to support the next generation of strong women.

“Their generosity and kindness—and most importantly, their belief in me—shaped who I am today,” Flournoy said. “As I think about it now, I realize that they were my ‘Women for Madison’ before I even knew what that meant.”

JMU students involved in University Program Board gathered together
Flournoy (second from left) with her fellow members of UPB Executive team in 1988.

At JMU, Flournoy flourished. She majored in communication, which led to a rewarding career, built lifelong friendships, was active in Greek life and worked on campus all four years. Now, years later, Flournoy has come full circle. She is a proud mom of two legacy daughters—one who graduated in 2023 and one who just started her JMU experience this past fall.

Flournoy has also become deeply involved in Women for Madison, a powerhouse sisterhood that creates life-changing scholarships and celebrates every success along the way. WFM is a community rooted in generosity, with high-fives, hugs and a shared commitment to showing up and making a difference. As part of WFM, Flournoy is a member of the Executive Advisory Council and co-chair of this year’s Women Who Amaze Summit.

This year’s summit, set for May 2-4, will feature engaging workshops, invaluable networking and impressive speakers.

“I want to make a difference,” Flournoy said. “Young people need someone rooting for them, having confidence in them and giving them the financial support they need to attend JMU.”

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by Jamie Marsh

Published: Wednesday, February 26, 2025

Last Updated: Monday, March 24, 2025

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