When you give to JMU two or more years in a row, you join the Forever Loyal giving society.

Forever Loyal celebrates the heart of JMU: steadfast alumni, families, employees and friends, like you, who make a difference every day across the university.

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Discover how the Dyke family’s lifelong connection with JMU reflects the heart of our community.

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Your loyalty has real impact.

$25

can provide essential art supplies for a design class.

$50

can buy materials for a group engineering project.

$100

can fund a student's trip to present at a professional conference.

Want to become Forever Loyal?
Start by making your gift today!

Show your colors, proud and true. 

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Contact Us
Elijah Keyes

Elijah Keyes
keyesep@jmu.edu 
Office of Annual Giving
Assistant Director for Affinity Giving

Frequently Asked Questions

Forever Loyal is JMU’s Loyalty Giving Society with a mission to recognize and steward our most dedicated and involved donors.

To join the Forever Loyal Giving Society, you simply have to give to JMU for two or more years in a row. Forever Loyal runs by calendar year, and gifts of any amount count toward your annual contribution to JMU.

Consistent giving demonstrates your belief in the power of a JMU education and the importance of the Madison Experience. By supporting JMU year after year, you help direct funds to causes you care most about on campus. 

The greatest reward is the pride and satisfaction of being one of JMU’s most loyal supporters! Each year, you will be recognized as part of this giving society with stickers you can display with Purple Pride. Additionally, every five consecutive years of giving (e.g., 5, 10, 15, 20, ...), you will receive a special “milestone” gift from a current student as a token of our appreciation for your ongoing support of the university.

Not yet—but stay tuned! We will be introducing our buyback program in spring 2026. This program will offer donors the opportunity to fill in gaps in their giving history dating back to 2019, the year Forever Loyal began. To participate, you must have been considered an active member of Forever Loyal (i.e., have given two consecutive years) at some point between the society’s inception in 2019 and now.

Please contact Elijah Keyes, our Assistant Director for Affinity Giving in the Office of Annual Giving, at keyesep@jmu.edu for any questions regarding Forever Loyal.

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