A Sweet Treat

Photos taken from her website, provided by Studio Wyatt

SUMMARY: Alumna Alexis Cosby (’18) bakes wedding and specialty cakes for customers around Richmond with her new business, A Sweet Confession. With many goals in mind, her at-home business is off to a great start.

By: Brittany Bell (’21), student writing assistant, Office of Alumni Relations

Special occasions call for special treats, and cake offers the perfect bite. Alumna Alexis Cosby’s (’18) passion for baking has made her the perfect source for specialty and wedding cakes. Her new business, A Sweet Confession LLC, is taking the Richmond area by storm with its professional and sweet-tasting cakes for all.

ALexis_Cosby_1.jpgCosby has always loved baking, but it wasn’t until she took a cake decorating class from Michael’s arts and crafts store in high school that she really delved into the craft. While at JMU, she would practice her baking and decorating skills, making cakes for her friends and even baking a few for her sorority, Alpha Kappa Alpha, and another fraternity for Founder’s Day. She continued to practice her professional skills after school.

“When I graduated from JMU, I just really took that time to perfect my craft and learn even more techniques,” Cosby said.

In February of 2019, Cosby took her passion a step further. After months of planning, researching, and establishing her brand, A Sweet Confession was born. As of now, Cosby runs her business from home, with an entire bakery setup.

“I kind of turned my dining room space into my workstation, so I have all of my cake supplies and a separate refrigerator and all that for my cakes inside,” Cosby explained. “So, I just kind of do everything out of my home. 

Her goal is to one day have a studio space where she can bake her cakes and also meet with potential clients for consultations. At the moment, Cosby is attending graduate school and still has a full-time job working as a transfer admissions counselor for Virginia Commonwealth University, so her business is more of a side hustle. Despite the heavy workload, she still finds the time to take on orders. 

“I don’t, you know, take a whole lot of orders if I don’t think I will be able to fulfill it,” Cosby said. “When I make someone’s cake, I want to make sure that it’s quality and I’m not rushing or something that I have going on is going to be put on the backburner.” 

alexis_oreo_cake.jpgCosby bakes all sorts of specialty cakes for her business – cakes for weddings, birthdays, anniversaries, graduations, baby showers, events, and more. Her most popular flavors are vanilla and strawberry, though her personal favorites are chocolate and cinnamon swirl. Cosby gets a lot of requests for Oreo and chocolate drip cakes, having received a lot of attention for them on her social media pages.

 As popular as her event cakes are, Cosby has a different idea for where she wants to take her business. “I want to eventually get to the place where I am just focused on wedding cakes, because that’s the avenue that I really enjoy the most,” Cosby said. “So, if I could eventually get to the point where I’m not offering celebration cakes or birthday cakes, that would be my goal.”


 alexis_floral_cake.jpgOne of her absolute favorite wedding cake decorating techniques is arranging fresh florals onto the cake. On the day of the wedding, the florist will hand over any extra flowers to be used for the cake, and Cosby will use them as decorations. She loves the creativity, uniqueness, and personal touch that comes from this technique.

Despite the COVID-19 pandemic that hit local businesses in 2020, Cosby admits that she has done really well this year. While she had to stop making orders in March, April and May, business was able to pick up after. Many clients had events that are now getting rescheduled, so she is actively working with them to plan it out.

As of now, most of Cosby’s business comes from people who see her work on social media and through referrals. Some of her clients have been to events where she provided a cake, and follow up after with their own events. Cosby admits that her favorite part about what she does is receiving positive reviews and referrals because it shows that she is satisfying her clients with her creations.

“When you get that confirmation from the client that they were happy with the design and taste, it just makes it all worth it,” Cosby said. “It really gives me affirmation that I’m doing the right thing and I am, you know, capable of growing this business.”

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Published: Wednesday, April 28, 2021

Last Updated: Monday, May 24, 2021

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