![W. Val Larsen, Ph.D W. Val Larsen, Ph.D image](photos/larsen-val-200x200.jpg)
Professor, Marketing
larsenwv@jmu.edu
Contact Info
Teaching & Research Interests
- Consumer Behavior
- Marketing Analytics
Education
- Ph.D. Marketing, Virginia Tech
- Ph.D. English, University of Virginia
- M.A. English, University of Virginia
- B.A. Philosophy, Brigham Young University
- B.A. English, Brigham Young University
Positions Held
- Professor of Marketing, James Madison University
- Professor of Marketing, Truman State University
- Instructor in English, Virginia Tech