Associate Professor, Marketing
parke4jm@jmu.edu
Contact Info
Professional Webpage
Teaching & Research Interests
- Digital Marketing
- Social Media Marketing
- Advertising
- Retailing
Education
- DBA in Marketing, Louisiana Tech University
- M.B.A. Cameron University
- B.A. History California State University, Sacramento
Select Publications
James, K., Camp, KM., Parker, J., Hong, JH. & Cao, JT. (2021). Satisfaction in clinics and hospitals: Does context matter? Journal of Marketing Theory and Practice, online, pp. 1-13.
Marasi, S., Jones, B. & Parker, J. (2020). Faculty satisfaction with online teaching: a comprehensive study with American faculty. Studies in Higher Education, pp. 1-13
Shin, H & Parker, J. (2017). Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages. Journal of Retailing and Consumer Services, Vol. 35, Issue March, pp. 1-11
Parker, J., Sams, D., Poddar, A. & Manoylov, K. (2018). Water conservation behavior: is what we say what we do? Journal of Consumer Marketing, Vol. 35. No. 6, pp.644-652
Zahay, D., Roberts, M., Parker J. Barker, D. & Barker M. (2021). Social Media Marketing: A Strategic Approach, 3rd Edition, Cengage Learning.
Awards and Recognitions
- The Harold and Muriel Berkman Award for Faculty Achievement and Development- 2021
- Basic or Discovery Scholarship Award- 2nd Place- 2021
- OHara Leadership Award- 2020
Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.
