Tobias Reynolds-Tylus, Ph.D. is an Associate Professor in the School of Communication Studies, where he teaches courses on health communication, health campaigns, and research methods. His research interests include health communication, persuasion, and health campaigns. To date, much of his work has been focused on the design and evaluation of organ donor registration campaigns. Tobias received his Ph.D. in communication from the University of Illinois at Urbana-Champaign, his M.A. in communication from SUNY Buffalo, and his B.A. in psychology and communication from SUNY Buffalo.