Advancement Marketing
Responsibilities: supports JMU engagement, fundraising and stewardship, through direct mail, email, events, printed materials, organic and paid social media, video, and web content.

Content Marketing
Responsibilities: the home of Madison magazine; creates content that publicly positions JMU as superior and unique, elevates awareness of JMU nationally, achieves high-level storytelling in support of the JMU brand.

Digital Marketing
Responsibilities: creates, supports, and encourages best-practices in delivering content via the web, email, mobile app, and podcast.

Enrollment Marketing
Responsibilities: inspires prospective students to see themselves as a part of JMU.

University Photography and Video Production
Responsibilities: creates visual content that advances JMU’s brand with a focus on marketing imagery.