JMU offers an AACSB accredited program leading to a Bachelor of Business Administration (B.B.A.) degree with a major in a specific field. The program is designed to prepare graduates for positions of leadership and responsibility in business and industry, governmental and nonprofit organizations and graduate study.

B.B.A. majors must complete all 100 and 200-level core requirements and meet all of the formal acceptance criteria for the College of Business to be eligible for junior-level business course work. Consequently, class schedules for the four-semester sequence covering the first and second years must be planned accordingly. For specific information about the B.B.A core component courses, please refer to the catalog.