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Traditionally, the Jackson-Rainey Business Plan Competition has showcased the best business plans created by teams of exceptional College of Business students while taking COB 300, the intense 12-credit course integrating the fundamentals of finance, management, marketing and operations. Despite the pandemic, the main focus of this spring’s 2021 competition remains unchanged, and five teams selected through two preliminary rounds are competing virtually for scholarships totaling in excess of $25,000.

After they were selected to participate in this prestigious event, each of the teams prepared and submitted a pre-recorded business plan presentation for review and evaluation by five final round judges. In addition, on March 19 from 2-4 p.m. during the live, virtual component of this 19th annual competition, each team will offer a five-minute pitch and engage in a Q & A session with the judges, and awards will be announced.

For more information or to view the live, virtual component of this event on March 19, please contact Judy Onestak (onestajl@jmu.edu).

Headshot - Alexander Bretthauer

The integrated class concept combined with the business plan exposes you to some of the relationships that exist between different areas of a business. You get to see how finance affects marketing or management affects operations. Taking all of the classes at the same time helps you understand those relationships in your business plan.

Alex Bretthauer, finance


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