Cover Photo Image
Effective sports and recreation managers plan, organize and direct the operations of sports and fitness programs, activities and services.

Whether working with a professional sports team, at a commercial fitness business or for a parks and recreation department, you’ll need competencies in marketing, leadership and project management to be successful. This program will challenge you to think critically, to use technology and to appreciate the global community. Through research and development projects you’ll question boundaries of knowledge and promote effective practice in sport and recreation management.

Nick Daly - SRM Student

"From touring UREC and local Harrisonburg parks to practicing cold calling through the JMU Ticket Office and to actually interning with JMU Events and working during the spring sports cycle, the out-of-the-classroom experiences I had were invaluable. Attending the Sports Industry Networking & Career Conference (SINC) my junior year led to my meeting the Washington Redskins and getting an internship with them, and ultimately led to the career I have now."

Nick Daly, Sport and Recreation Management ‘12

Back to Top