We would love to hear your thoughts on events and activities you want to see on campus. You can share your ideas by emailing upb@jmu.edu, contacting an executive council member, or stopping by the UPB office in Warren 324.

UPB is a Front-End Budgeted (FEB) organization, which means that we receive the majority of our operating budget from student fees allocated by your Student Government Association. The other part of our budget is generated throughout the year from concert ticket sales.

UPB sends out surveys in the Fall and Spring semesters to find out what kinds of musical artists JMU students want to see on campus. Once we know what kind of music students want, UPB works with a middle agent to help select acts in those genres that are within budget.

UPB operates and is advised under Student Leadership and Involvement. Although we are student-run, we work very closely with professional and graduate staff through this JMU office.

Movie tickets are free for all students, staff, and community members. Popcorn is also available for free!

UPB brings one new movie to campus each week!

There are several different reasons why other schools bring more prominent artists. Many programming boards operate on a larger budget. Also, many schools run concerts through a contracted venue, which actually brings the artists instead of the school.

In addition, larger acts would mean higher ticket prices. On average, concerts in AUBC cost over $90,000 to produce. If we spend over $100,000 on just an artist fee, that’s a huge risk to the budget and a much higher ticket cost for you!

If you have more questions, please email us at upb@jmu.edu.

UPB is a student-run organization that brings a variety of entertainment and educational programs to campus. Events include bands, speakers, comedians, movies, local talent, and much more!

Homecoming Concerts (recently featuring Jason Derulo, Flo Milli, Armani White and Yung Gravy), Purple Reign (formerly Madipalooza; recently featuring lovelytheband, Del Water Gap, Briston Maroney, and Stephen Kramer Glickman), Funny Freakin' Friday comedy shows, Late Night Breakfasts, Battle of the Bands, Dive-in Movies, Movies in Bridgeforth, and many more!

Co-sponsorships are a great opportunity for organizations looking to bring a large-scale event to campus, but are unsure of what steps to take. Interested groups can request UPB co-sponsorship and meet with our Vice President of Programming. UPB will then decide whether or not to collaborate on the event. If your event is approved by our executive board, you will then be matched with a programmer and committee who will help you plan, program, market, and fund your event.

We regularly post event information on our website, social media (@upbjmu), Be Involved, the JMU events calendar and bulletin boards across campus.