Department: Marketing
Areas of expertise:
- Retailing
- Digital Marketing
- Advertising
- Nonprofit Marketing
With expertise in a variety of aspects of marketing and retailing, Parker teaches about digital platforms and the impact social media can have on someone's personal and professional brands. Originally starting her career in the political arena, she realized her favorite part of the job was the marking components of the campaigns. Volunteering and supporting nonprofit agencies is something Parker has always done and an easy fit for additional research. The social media research she has conducted about the blurred lines of work and personal social media use, and employer social media governance and employee social media use have landed in scholarly journals.
Parker earned her bachelor's in history from California State University Sacramento, master's from Cameron University and her doctorate from Louisiana Tech.
Media contact: Eric Gorton, gortonej@jmu.edu
In the news
- Review of State Farm Insurance (WalletHub)
- Retail expert shares tips for best holiday deals (WHSV-TV)
- Ask the Experts: Making the Most of Memorial Day (WalletHub)
- 2021’s Best Places to Shop on Black Friday (WalletHub)
- James Madison University professor conducts social media research (WHSV TV-3)
- Captivate, Activate, and Invigorate the Student Brain in Science and Math, Grades 6-12 (Corwin Publishing)
- Engaged Instruction: Thriving Classrooms in the Age of the Common Core (Lead and Learn Press)
