Department: Business Management

Areas of expertise:

  • Employee creativity/innovation
  • Leadership
  • Teams
  • Organizational psychology

Peterson is a professor of business management and teaches undergraduate courses on managing creativity and evidence-based management, as well as graduate classes on leadership and organizational behavior.  

Peterson's current research projects focus on employee creativity, teamwork and leadership. He regularly works with organizations to design and evaluate custom creativity, leadership and team training programs and often speaks to employees about various topics related to his teaching and research.  

Peterson earned a bachelor’s degree in psychology and management from Brigham Young University – Idaho; and master’s and doctoral degrees in industrial/organizational psychology from the University of Oklahoma.   

Before joining JMU in 2016, he was a professor of entrepreneurship at the Warwick Business School at the University of Warwick in the United Kingdom. 


Media contact: Chad Saylor, saylorcx@jmu.edu

David Peterson

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