Mission

We inform the JMU community of opportunities to engage and thrive through impactful, high-quality communication, marketing and creative services.   

Vision

Every student thrives from their engagement with Student Affairs. 

Values

Creating quality marketing and communication materials 
We combine evidence-based practices and creative expertise to foster excellence, while providing effective and engaging deliverables. 

Developing our staff 
We provide professional opportunities for student staff to gain real world experience in a supportive, growth-centered environment. 

We foster an environment that values and honors our professional staff, supporting them to do their best work and be their best selves. 

Growing positive relationships throughout the university 
We regularly collaborate and foster open dialogues to build connections, while improving the student experience. 

Promoting accessibility 
We promote the ideal that universal design is good design by informing others and leading by example, ensuring the materials we create are accessible to all. 

Embracing individuality 
We encourage our team to use their strengths and pursue their passions as their authentic selves.