Our school spirit is its own brand of unique. JMU students soak up so much positive energy because of the unmatched school spirit and the vibe here that learning takes on a life of its own.

Here at JMU, we bleed purple and gold – school spirit is a huge part of the Madison Experience. Whether you’re proudly taking selfies with Duke Dog at a football game or holding a door for a fellow Duke, you’ll see why there is so much JMU love to go around. Campus is full of long-standing traditions that connect Dukes across generations, and the best tradition is leaving campus with a fulfilling and memorable experience.


You will love it here

Hands down, this is our best tradition. We see it every day. The connection begins on your first tour of campus and it never leaves you. There is no single formula for the JMU student. The Madison Experience is what you make it. The feel of this place is unique. The people – students, professors, staff – make it special. The people here love JMU. And so will you.


Show your colors, proud and true

In case you didn’t already know, this campus bleeds purple and gold. So get your wardrobe ready. On Fridays, especially, we wear purple. We are the Dukes and our beloved mascot is Duke Dog. The name comes from past president Samuel Page Duke. And if you’d like to get your photo with the mascot, you’ve got four options:

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A bronze statue of duke dog wearing a crown, standing with arms raised, located in front of the Atlantic Union Bank Center at JMU.

A typical JMU game day

You will definitely find yourself at a Dukes football game. Here are some helpful tips:

  • When someone shouts “J-M-U,” always respond with “Duuuuukes” while simultaneously stepping forward with arms extended and sweeping to the outside.
  • When the football team scores a touchdown, grab a purple or gold streamer and throw it into the air.
  • When the Marching Royal Dukes take the field, be prepared to shout the Fight Song at the top of your lungs.


Let me get that for you

We have this thing about opening doors. It’s a JMU tradition to hold doors open for each other. There’s a lot more to it than just being friendly. At JMU, opening doors spills over into so many other facets of your Madison Experience. Opening doors to new ideas. Friends who think differently from you. Professors who care desperately for your mind. Internships. Amazing jobs. At JMU, opening doors is much more than a kind gesture. At JMU, opening doors is a way of life.


A beautiful place to learn

A number of historical landmarks make our campus unique and special. Here are a few highlights.

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The Quad

The oldest spot on campus is covered in green, lined with Bluestone buildings and capped by Wilson Hall. The Quad has been a popular gathering space for more than 110 years. The best days are filled with lush grass, bright sun and bustling students.

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James Madison

Affectionately nicknamed Little Jimmy, this favorite statue for photos recognizes our namesake and Father of the Constitution, James Madison. You’ll notice the 5’ 4” statue is perfect to scale – the exact height of our nation’s 4th president.

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Spirit Rock

Installed by The Madison Society, the Spirit Rock is a canvas to any artist on campus. Depending on the day, you might see an event being advertised or perhaps an inspirational quote. The rock is covered in layers of paint from years of expression.

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Seal on the quad

Don’t step on the seal! This landmark, inscribed with JMU’s Alma Mater, is embedded in the sidewalk leading up to Wilson Hall. Students walk around the seal as a sign of love and respect for their Alma Mater.

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Big Jimmy

On the other side of campus, Big Jimmy stands in front of King Hall with a quill in one hand and drafted U.S. Constitution in the other. This larger than life depiction of Madison was donated to the university during the Centennial Celebration.

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Duke Dog Statue

Guarding the outside of Bridgeforth Stadium and Newman Lake, the Duke Dog statue greets fans every day. A miniature version of this statue even travels around the country to alumni events and weddings.


 

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