Rising above the day-to-day operations of many units, the strategic priorities are aligned with emerging trends, governmental mandates, and JMU's Board of Visitors insights. Often spanning one to three years, the President’s Key Goals are the operational goals developed and revised annually that align with the strategic priorities. As part of the annual review and planning process with the Board of Visitors, the President, in concert with his executive leadership team and the Board of Visitors, develops a set of Key Goals to make progress on the Strategic Priorities.
Strategic Priority #1 – Being the Change at Work and in the World
We will be an innovative engine powering student lifelong learning and providing the skill sets and solutions that education, business, government, healthcare, design industries and other constituents have come to expect from JMU.
Corresponding President's Key Goals:
- Establish JMU’s distinctive identity within the National University/R2 community.
- Adapt to developments in artificial intelligence by assessing its impact on university work, life, and learning.
- Respond to increased demand for health-related programs and health care graduates by initiating the planning process for a new building that will accommodate additional teaching and learning spaces.
- Improve JMU’s environmental sustainability performance.
Strategic Priority #2 – Advancing Inclusive Excellence
We will advance access and affordability for students from all backgrounds, and we will champion and foster a welcoming and inclusive environment for faculty, staff and students.
Corresponding President's Key Goals:
- Advance the work of the Quality Enhancement Plan in order to decrease equity-based retention gaps across identified student populations.
Strategic Priority #3 – Attracting the Students of Tomorrow
Our approach to enrollment management will be visionary and innovative, astutely anticipating national demographic trends, meeting community needs and fueling Virginia’s commitment to be the most well-educated state.
Corresponding President's Key Goals:
- Increase effectiveness in reaching and retaining Pell-eligible students.
- Address increasing student needs by developing innovative solutions to support mental health and wellness.
Strategic Priority #4 – Strengthening Support & Infrastructure
We will expand revenue streams and increase fundraising in order to address enrollment challenges and the desire to control tuition increases.
Corresponding President's Key Goals:
- Develop alternative revenue streams to advance fundraising and the research enterprise.
- Develop a new Campus Master Plan that ensures the university’s physical facilities evolve to continue meeting the needs of its students and stakeholders.
- Renovate Johnston Hall to incorporate the Center for Assessment & Research Studies and improve the teaching and learning environment for the Department of Graduate Psychology students, faculty, and staff.