Ph.D. University of Oregon
M.A. The University of Texas Rio Grande Valley
B.A. National Autonomous University of Mexico

Dr. Elim Hernandez holds a Ph.D. in Communication and Media Studies, and a Master of Arts in Communication with an emphasis in interpersonal communication. He is originally from Mexico City, where he earned his Bachelor of Arts in Communication with a concentration in Media Production.  

Dr. Hernandez has research and teaching interests in the intersection of bilingual and bicultural persuasive communication and advertising language under the perspective of sociolinguistics. He also researches how to reach the Hispanic consumer market in the U.S. through the use of Spanglish. His teaching and scholarship extend to copywriting, language intensification, language and emotions, and the role of language in the Hispanic culture.