At JMU, there are numerous ways to apply classroom knowledge to real-world experiences. Many of these experiences are available on campus at student media organizations and through departments that employ students in communication-related positions.
The Breeze
The Breeze has been James Madison University’s student-run newspaper since 1922, and publishes every Thursday. The Breeze has been named the best mid-sized non-daily newspaper in the state of Virginia by the Virginia Press Association, and it has received national honors from the Associated Collegiate Press.
The newspaper’s student staff produces the newspaper and web site and is supported by a permanent professional staff. Students can gain experience in writing, editing, designing, photography, videography, and leadership in general. The Breeze is located at 1598 S. Main Street.
For information about working at The Breeze, visit their get involved page.
Breeze TV
Breeze TV is the student-run broadcast that covers news in the JMU community and Shenandoah Valley, as well as sports and entertainment. The students handle all the production and the reporting of stories and broadcast a half-hour program every Friday from SMAD's studio in Harrison Hall. Breeze TV has been nominated and won numerous statewide awards for its programs, including its annual election coverage.
Breeze TV is JMU's student-run newscast that runs on Fridays at 3:30pm on Facebook and campus cable 35.1. Students can work as a reporter, a studio hand, or in production as part of the newscast.
Check out the broadcasts here: https://www.breezejmu.org/breezetv/
Bluestone Yearbook
The Bluestone is the university’s yearbook. It was first published in 1910 and has been published annually ever since, making it the university’s oldest student media organization. The publication covers each school year and is distributed each April.
Students working on the yearbook write, edit, take photos, and design pages. The yearbook averages 400 pages each year. It has been recognized with numerous national awards, including the Gold Crown and Pacemaker.
Find out more: https://www.jmu.edu/yearbook/index.shtml
WXJM Radio
Found at 88.7 FM on the radio dial, WXJM has been entertaining and informing JMU since 1990. The station features a lineup of student shows that showcase many genres of independent music. The lineup also includes talk shows of various topics. The station offers leadership positions to students who want experience in programming, business or management. The station is located at 983 Reservoir St. at the corner of Reservoir and Martin Luther King Jr. Way.
Find out more: https://www.wxjm.org/
Bluestone Communications
As JMU's student-run public relation firm, Bluestone Communications serves as a facilitator of mutually beneficial relationships between students, clients, public relations professionals and the Harrisonburg community. Students receive class credit and work on either the account team or the creative team for local clients.
Find out more on their website: https://www.bluestonecommva.com/
scratchpad.
As JMU's student chapter of the American Advertising Federation(AAF), scratchpad is a fully student run agency that aims to be unconventional, community focused and driven. Scratchpad offers hands-on agency experience for students pursuing a career in advertising or marketing. They work year round to create an integrated advertising campaign to be pitched to industry professionals in April. They also invite professional speakers and participate in agency visits around Virginia.
Visit their website to find out more: https://www.scratchpadjmu.com/
iris
Iris Literature and Arts Magazine is a student-run magazine that publishes undergraduate creative work including prose, poetry, art and photography. The staff also holds events including writing workshops and readings. The magazine is published once a semester and submissions can be sent to jmu.irismagazine@gmail.com.
Iris is always seeking students to join the magazine staff. Students can gain experience in editing, writing, graphic design, and producing a print publication. https://www.iris-mag.com/
Clubs
These media-related clubs bring together many students to practice and focus on their interest in media.
Doghouse Productions
DogHouse Productions looks to service the JMU community with original student-created films and expand the student body's knowledge and experience with film and film-related media. As a member of JMU's first amateur film production club, you can share the experience of contributing to student-made, independent productions that would service the JMU community. Whether it be something to waste a few minutes on during a study break or a series that grips your soul, we can make it and plan on doing just that.
SMAD Club
This organization shares information about the School of Media Arts and Design and helps with outreach, as well as creating SMAD-related merchandise. SMAD students generate ideas through meetings, events, and hands-on activities. To get involved, contact jmusmadclub@gmail.com
Society of Professional Journalists
SPJ is an organization seeking to further our skills in journalism outside the classroom. SPJ holds journalism oriented workshops and events and focus on broadening professional networks with both student and professional journalists in the field.
Other Opportunities
In addition to the four student-run organizations, several other campus-connected opportunities are available for students wanting to practice their skills.
JMU Marketing and Branding
The marketing & branding office hosts several students during each semester. These students assist the office in producing stories for online and print publications. Students can write, take photos and produce videos. Students also assist with social media. Get involved here.
JMU Athletics Communications
The JMU Athletics Communications works to generate pride, passion and national exposure to positively represent JMU coaches, student-athletes and athletics staff and promote the overall student-athlete experience. Opportunities are available in writing, web work, video production, on-air reporting, social media, and community relations. Get involved here.
JMU Athletics Media Production and ESPN+
Many SMAD students get hands-on video production experience with JMU Sports Network, which handles the broadcasting of JMU Athletics events on the ESPN+ platform. Students operate cameras, graphics and statistics, and serve as producers and technical directors at the swicher in JMU's state-of-the-art control room at the Atlantic Union Bank Center.
To get involved, contact Director of Live Productions Kelly Bowmaster at bowmaskt@jmu.edu
JMU Libraries Media Production Services
Media Production Services is a department within JMU Libraries that collaborates with JMU faculty and staff to create instructional media for courses, including videos, animations, graphics, and audio recordings. Student employees work as part of a student team with experienced Libraries staff and gain experience in all aspects of production.
The Makery at JMU Libraries
The Makery is the makerspace in JMU Libraries that offers tools, supplies, and guidance for the JMU community to learn, tinker, craft, invent, and discover. Student employees gain experience with a variety of technologies, including audiovisual equipment and software, virtual reality rooms, 3-D printers, sewing and embroidery machines, laser cutters, and more.
WMRA
WMRA is the National Public Radio station covering the Harrisonburg and Rockingham County area. Students are sometimes employed to do writing, editing and public-relations work. Contact Al Bartholet at barthoae@jmu.edu.
Forbes Center for the Performing Arts
JMU’s Forbes Center often has student positions available in public relations, video work, writing, and more. The center is home to numerous major performances throughout the year. Contact Jen Kulju at kuljuja@jmu.edu.
Association for Women in Sports Media
The Association for Women in Sports Media has the following objectives: to serve as a positive advocate for women in sports media, through support services, networking and national visibility; to mentor and assist young women entering into sports media, through scholarships, internships and contact with experienced members; to serve as a watchdog, promoting fair portrayal of female professionals in sports media, encouraging diversity, positive workplace environments and equal access to opportunities.