Interactive Report

To do your own email performance analysis, there is an interactive report for you to use at https://datastudio.google.com/reporting/f98a09bf-f9c3-4e45-980c-21be09e9ffa5/page/xJr7

Please Note:

  • The report by default shows all emails in the previous quarter, however the date range can be changed

  • The report will not show emails sent in the current month, as this data is not yet available. As of now, we let emails "bake" for a month before putting their data in this report.

Using the Report:

  • Filter data by using the purple boxes at the top so that you only see what you want to see.

  • We suggest filtering by "Category" and date, but you can also filter by the email name and by number of emails sent.

  • You can also sort by any column by clicking on the column heading. Clicking it again will sort in the opposite direction.

 

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Analysis Tips

The interactive report can be used to answer some important questions about your email's performance:


Sort by open rate, with the highest values at the top, then ask, "What emails performed best in terms of open rate?"

This is related to the effectiveness of the subject line and the trust of the "From Name." So using the Look up "JMU" community emails by name link at the top you can then search by the email and see the subject line and "From name".

Keep in mind that if the "Sent" value is low, expect the performance to be better, because the more specific the audience is, generally, the better an email performs.  For example, if you were sending an email about football to everyone, it won't perform as well as if you sent that same email to football fanatics (a smaller segment).  So if you are comparing the performance of two emails, make sure they have a similar subject area and similar "Sent" values.

Sort by "Click/Open %", with the highest values at the top, then ask, "What emails performed best in terms of click rate?"

This is related to the effectiveness of the email AFTER it is opened.  So using the History view you can search on the email name and then view the email in your browser.  Then you can see which email layouts performed the best.

With "Click/Open %" you also need to be careful about comparing unlike emails to each other.  See above for more details about this.

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