Location
Bodrum, Turkey, Greek Islands
Program Description
Information Session
September 26, 2024: 5:30PM- 6:30PM, Hartman 2030
For marketing majors who want to learn consumer behavior and services marketing, this cross-cultural study experience will provide an excellent opportunity to learn and apply these in a global context.
Before the departure, students will attend and complete coursework starting in April 2025
In mid-May, after the completion of the finals week, we will depart for the travel. First, we will start with a yacht excursion to the Greek Islands of Kos, Tylos, Nysiros, Rhodes, and Simi.
After the completion of Greece portion, we will stay in Bodrum, Turkey. Bodrum is one of the largest tourism destinations in Europe. The program will complete after three weeks abroad.
Location Description
First week of the program will take place in a number of Greek islands. The last two weeks of the program will take place in Bodrum, one of the most popular tourism destinations in Turkey. Students will conduct on-site visits of a number of businesses such as shipyards, fisheries, a variety of hotels and resorts and restaurants, wineries and breweries, and other service businesses. By visiting similar businesses in Greek islands, students will have an opportunity to compare and contrast how two countries' consumer behavior and service marketing practices differ.
Director
Timucin Ozcan | ozcantx@jmu.edu | Marketing
Gizem Atav | atavgx@jmu.edu | Marketing
Accommodations
In Turkey, accommodations will be provided for students through furnished hotel rooms with internet access and full kitchen and laundry facilities. Students will be in shared double rooms. Housing accommodations are centrally located and public transportation is easily accessible.
In Greece, students will be staying on a yacht that will accommodate 2-3 students in each cabin.
While in Turkey, students will be provided with group meals and a weekly meal stipend that will cover 21 meals per week (3 meals a day).
In Greece, breakfast and lunch generally will be provided on the yacht. A stipend will be provided for dinners.
Additional Items to Consider
Multiple in-person meetings starting in April will be scheduled to review the course materials prior to the departure.
Applicant Criteria
Applicants must have a GPA minimum of 2.0.
Open to Sophomores, juniors and seniors
Students must have successfully completed COB 300.
Open to JMU students only.
Application Process
This list serves as an application preview. To apply, students will need to complete the following:
- Study Abroad Online Application ($40 fee)
- Short Essay
- Interview with Program Director required
- Attendance at program info session required
- Unofficial transcript required
Further details and instructions about these application requirements will be available upon log-in.
Application Deadline
Dates
All dates are tentative and subject to change
Courses
MKTG 385: Consumer Behavior
MKTG 386: Services Marketing
Courses listed here are to be used as a general guideline for program curriculum. *All courses are considered pending until approved by the Academic Department, Program, and/or College.
Cost
MSC 5731
100 East Grace Street
Harrisonburg, Virginia 22807
