Getting started
Email marketing is a vital part of communication efforts at JMU. More than any other channel, email is a valuable tool for reaching and engaging your audience.
Wait, isn't email dead? Definitely not, and email isn't going anywhere for a long time. Email presents a high return on investment and converts 3x better than social media.
Training and Support
Email is hard work, but you have support!
Whitney Ford can help with:
- Initial Training
- Getting around the iModules interface
- "How to" build an email
- Images/logos (resizing/placing)
- "Bring your own work" sessions for help
- Creating a sender identity (info that prepopulates the users footer)
Digital Marketing can help with:
- Analytics/Reporting
- Best practices for:
- Subject lines/preheaders
- Readability/Usability
- "From" names
- Audience behavior
- Email calendar (when to send)
- Creating, testing, & updating templates
- Releasing
However we can't do it all for you, so here is what you are responsible for:
- Building the email
- Reaching out to Laura for training help/questions
- Recipient list retrieval and uploads
- Schedule a "Bring your own work" session if and when needed to build your upcoming email with Laura’s assistance
- Learning from the online documentation
- Writing copy, subject lines, preheaders
- Linking to external URLs appropriately
- Adhering to the Email Quality Checklist
- Filling out the email release form when your email is complete and you are ready to schedule a release date
Digital Marketing
Hours of Operation:
Mon - Fri 8 a.m. - 5 p.m.
